{"id":2298,"date":"2022-04-25T09:16:01","date_gmt":"2022-04-25T09:16:01","guid":{"rendered":"https:\/\/tunnelsolution.com\/?p=2298"},"modified":"2022-04-25T09:16:02","modified_gmt":"2022-04-25T09:16:02","slug":"how-cleaning-content-can-improve-seo","status":"publish","type":"post","link":"https:\/\/tunnelsolution.com\/?p=2298","title":{"rendered":"How Cleaning Content can Improve SEO"},"content":{"rendered":"\n<p>Any good blog needs a healthy amount of content to keep running smoothly. Being consistent in putting out content helps keep visitors coming back and gives them a good reason to spend their time on your site thus helping its SEO.<\/p>\n\n\n\n<p>However, eventually, it can become too much, and while new content is always a must, pushing it out as quickly as when you started can lead to your site\u2019s health worsening. While having every article be a hit is a nice dream, the reality of the situation isn\u2019t as kind. Older articles will, most likely, continue to perform worse due to decreasing interest or outdated information and you may also have articles that fall short of expected viewership goals.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1000\" height=\"562\" src=\"https:\/\/tunnelsolution.com\/wp-content\/uploads\/2022\/04\/Cleaning-Content-Improve-SEO-4.jpg\" alt=\"Analytics\" class=\"wp-image-2302\"\/><\/figure>\n\n\n\n<p>Creating and optimizing new content is good, but having underperforming content continue to be as is, will cause the SEO of the site to diminish. Rather, tuning up old content or removing it entirely can be far more beneficial to bettering your site\u2019s SEO.<\/p>\n\n\n\n<p>Despite this, you may find yourself, reasonably so, afraid to change or remove old content, even if it is outdated and performing poorly. It is easy to find yourself concerned about whether doing so could result in further SEO drops but when done correctly, this isn\u2019t something to worry about.<\/p>\n\n\n\n<p>Simply going about removing or altering any article that is underperforming won\u2019t really achieve better results. It is a process that takes time and effort with initiatives such as these:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>A qualitative and qualitative audit of content&nbsp;<\/li><li>Content mapping&nbsp;<\/li><li>SEO mapping&nbsp;<\/li><li>Effective utilization of redirects<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1000\" height=\"562\" src=\"https:\/\/tunnelsolution.com\/wp-content\/uploads\/2022\/04\/Cleaning-Content-Improve-SEO-3.jpg\" alt=\"Cleaning Content Improve SEO\" class=\"wp-image-2301\"\/><\/figure>\n\n\n\n<p>Since taking an in-depth look at these practices can take all day, the basics are this, analysing content on both quality and effectiveness, creating or updating content to more closely match its targeted demographic, updating or inserting keywords to more closely match current trends and keeping the train of content running continuously by using redirects to keep all related articles, new or old, connected and easily accessed by the reader.&nbsp;<\/p>\n\n\n\n<p>The focus should be kept on giving your blog a fresh feel that will actively engage visitors and boost SEO traffic. It is important to begin with content that you believe still has value or potential and examine it to see if it\u2019s still relevant to your organization and its target audience.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1000\" height=\"562\" src=\"https:\/\/tunnelsolution.com\/wp-content\/uploads\/2022\/04\/Cleaning-Content-Improve-SEO-2.jpg\" alt=\"Cleaning Content Improve SEO\" class=\"wp-image-2300\"\/><\/figure>\n\n\n\n<p>Considering the quality of the content rather than its quantity and knowing how to optimize it in accordance with an existing SEO strategy is highly important. Re-promoting and re-publishing content, especially on social media, is another avenue to boost article and topic relevancy, though, once again, needs to be handled with care to be effective.&nbsp;&nbsp;<\/p>\n\n\n\n<p>It&#8217;s not an easy operation to clean up, remove, and refresh old, outdated content, and it shouldn&#8217;t be done quickly. When the necessary time and procedures are taken, however, the outcomes can be remarkable and important. Breaking the loop of simply releasing more material on top of old, out-of-date content is important to consider and should you need specific guidance or someone more well versed to handle things, <a href=\"https:\/\/tunnelsolution.com\/contact-us\/\" target=\"_blank\" rel=\"noreferrer noopener\">we at Tunnel Solution are happy to be of assistance<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Any good blog needs a healthy amount of content to keep running smoothly. Being consistent in putting out content helps keep visitors coming back and gives them a good reason to spend their time on your site thus helping its SEO. However, eventually, it can become too much, and while new content is always a must, pushing it out as &hellip;<\/p>\n","protected":false},"author":1,"featured_media":2299,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[77,78,76,75,69],"class_list":["post-2298","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-blogs","tag-cleaning-content","tag-content","tag-seo","tag-website"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>SEO - How Cleaning Content can Improve It - tunnel solution<\/title>\n<meta name=\"description\" content=\"Being consistent in putting out content keeps visitors coming back and allows them to spend more time on your site thus helping its SEO.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tunnelsolution.com\/?p=2298\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SEO - How Cleaning Content can Improve It - tunnel solution\" \/>\n<meta property=\"og:description\" content=\"Being consistent in putting out content keeps visitors coming back and allows them to spend more time on your site thus helping its SEO.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tunnelsolution.com\/?p=2298\" \/>\n<meta property=\"og:site_name\" content=\"tunnel solution\" \/>\n<meta property=\"article:published_time\" content=\"2022-04-25T09:16:01+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-04-25T09:16:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tunnelsolution.com\/wp-content\/uploads\/2022\/04\/Cleaning-Content-Improve-SEO-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"tunnel\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"tunnel\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/tunnelsolution.com\/?p=2298#article\",\"isPartOf\":{\"@id\":\"https:\/\/tunnelsolution.com\/?p=2298\"},\"author\":{\"name\":\"tunnel\",\"@id\":\"https:\/\/tunnelsolution.com\/#\/schema\/person\/1cb59856cba57d39c0ef1b06fc64f1e1\"},\"headline\":\"How Cleaning Content can Improve SEO\",\"datePublished\":\"2022-04-25T09:16:01+00:00\",\"dateModified\":\"2022-04-25T09:16:02+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/tunnelsolution.com\/?p=2298\"},\"wordCount\":535,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/tunnelsolution.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/tunnelsolution.com\/?p=2298#primaryimage\"},\"thumbnailUrl\":\"https:\/\/tunnelsolution.com\/wp-content\/uploads\/2022\/04\/Cleaning-Content-Improve-SEO-1.jpg\",\"keywords\":[\"blogs\",\"cleaning content\",\"content\",\"SEO\",\"website\"],\"articleSection\":[\"Blog\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/tunnelsolution.com\/?p=2298#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/tunnelsolution.com\/?p=2298\",\"url\":\"https:\/\/tunnelsolution.com\/?p=2298\",\"name\":\"SEO - How Cleaning Content can Improve It - tunnel solution\",\"isPartOf\":{\"@id\":\"https:\/\/tunnelsolution.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/tunnelsolution.com\/?p=2298#primaryimage\"},\"image\":{\"@id\":\"https:\/\/tunnelsolution.com\/?p=2298#primaryimage\"},\"thumbnailUrl\":\"https:\/\/tunnelsolution.com\/wp-content\/uploads\/2022\/04\/Cleaning-Content-Improve-SEO-1.jpg\",\"datePublished\":\"2022-04-25T09:16:01+00:00\",\"dateModified\":\"2022-04-25T09:16:02+00:00\",\"description\":\"Being consistent in putting out content keeps visitors coming back and allows them to spend more time on your site thus helping its SEO.\",\"breadcrumb\":{\"@id\":\"https:\/\/tunnelsolution.com\/?p=2298#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/tunnelsolution.com\/?p=2298\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/tunnelsolution.com\/?p=2298#primaryimage\",\"url\":\"https:\/\/tunnelsolution.com\/wp-content\/uploads\/2022\/04\/Cleaning-Content-Improve-SEO-1.jpg\",\"contentUrl\":\"https:\/\/tunnelsolution.com\/wp-content\/uploads\/2022\/04\/Cleaning-Content-Improve-SEO-1.jpg\",\"width\":1920,\"height\":1080,\"caption\":\"Cleaning Content Improve SEO\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/tunnelsolution.com\/?p=2298#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/tunnelsolution.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How Cleaning Content can Improve SEO\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/tunnelsolution.com\/#website\",\"url\":\"https:\/\/tunnelsolution.com\/\",\"name\":\"tunnel solution\",\"description\":\"Just another WordPress site\",\"publisher\":{\"@id\":\"https:\/\/tunnelsolution.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/tunnelsolution.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/tunnelsolution.com\/#organization\",\"name\":\"tunnel solution\",\"url\":\"https:\/\/tunnelsolution.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/tunnelsolution.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/tunnelsolution.com\/wp-content\/uploads\/2022\/03\/tunnel-logo.png\",\"contentUrl\":\"https:\/\/tunnelsolution.com\/wp-content\/uploads\/2022\/03\/tunnel-logo.png\",\"width\":1060,\"height\":729,\"caption\":\"tunnel solution\"},\"image\":{\"@id\":\"https:\/\/tunnelsolution.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/tunnelsolution.com\/#\/schema\/person\/1cb59856cba57d39c0ef1b06fc64f1e1\",\"name\":\"tunnel\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/tunnelsolution.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/d6bdce8072b90d8694f6c26ebb2a18816e6fd3653fe120ddb3f497826306541c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/d6bdce8072b90d8694f6c26ebb2a18816e6fd3653fe120ddb3f497826306541c?s=96&d=mm&r=g\",\"caption\":\"tunnel\"},\"sameAs\":[\"http:\/\/localhost\/tunnel-8-10-2023\"],\"url\":\"https:\/\/tunnelsolution.com\/?author=1\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"SEO - How Cleaning Content can Improve It - tunnel solution","description":"Being consistent in putting out content keeps visitors coming back and allows them to spend more time on your site thus helping its SEO.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/tunnelsolution.com\/?p=2298","og_locale":"en_US","og_type":"article","og_title":"SEO - How Cleaning Content can Improve It - tunnel solution","og_description":"Being consistent in putting out content keeps visitors coming back and allows them to spend more time on your site thus helping its SEO.","og_url":"https:\/\/tunnelsolution.com\/?p=2298","og_site_name":"tunnel solution","article_published_time":"2022-04-25T09:16:01+00:00","article_modified_time":"2022-04-25T09:16:02+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/tunnelsolution.com\/wp-content\/uploads\/2022\/04\/Cleaning-Content-Improve-SEO-1.jpg","type":"image\/jpeg"}],"author":"tunnel","twitter_card":"summary_large_image","twitter_misc":{"Written by":"tunnel","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/tunnelsolution.com\/?p=2298#article","isPartOf":{"@id":"https:\/\/tunnelsolution.com\/?p=2298"},"author":{"name":"tunnel","@id":"https:\/\/tunnelsolution.com\/#\/schema\/person\/1cb59856cba57d39c0ef1b06fc64f1e1"},"headline":"How Cleaning Content can Improve SEO","datePublished":"2022-04-25T09:16:01+00:00","dateModified":"2022-04-25T09:16:02+00:00","mainEntityOfPage":{"@id":"https:\/\/tunnelsolution.com\/?p=2298"},"wordCount":535,"commentCount":0,"publisher":{"@id":"https:\/\/tunnelsolution.com\/#organization"},"image":{"@id":"https:\/\/tunnelsolution.com\/?p=2298#primaryimage"},"thumbnailUrl":"https:\/\/tunnelsolution.com\/wp-content\/uploads\/2022\/04\/Cleaning-Content-Improve-SEO-1.jpg","keywords":["blogs","cleaning content","content","SEO","website"],"articleSection":["Blog"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/tunnelsolution.com\/?p=2298#respond"]}]},{"@type":"WebPage","@id":"https:\/\/tunnelsolution.com\/?p=2298","url":"https:\/\/tunnelsolution.com\/?p=2298","name":"SEO - How Cleaning Content can Improve It - tunnel solution","isPartOf":{"@id":"https:\/\/tunnelsolution.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/tunnelsolution.com\/?p=2298#primaryimage"},"image":{"@id":"https:\/\/tunnelsolution.com\/?p=2298#primaryimage"},"thumbnailUrl":"https:\/\/tunnelsolution.com\/wp-content\/uploads\/2022\/04\/Cleaning-Content-Improve-SEO-1.jpg","datePublished":"2022-04-25T09:16:01+00:00","dateModified":"2022-04-25T09:16:02+00:00","description":"Being consistent in putting out content keeps visitors coming back and allows them to spend more time on your site thus helping its SEO.","breadcrumb":{"@id":"https:\/\/tunnelsolution.com\/?p=2298#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/tunnelsolution.com\/?p=2298"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/tunnelsolution.com\/?p=2298#primaryimage","url":"https:\/\/tunnelsolution.com\/wp-content\/uploads\/2022\/04\/Cleaning-Content-Improve-SEO-1.jpg","contentUrl":"https:\/\/tunnelsolution.com\/wp-content\/uploads\/2022\/04\/Cleaning-Content-Improve-SEO-1.jpg","width":1920,"height":1080,"caption":"Cleaning Content Improve SEO"},{"@type":"BreadcrumbList","@id":"https:\/\/tunnelsolution.com\/?p=2298#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/tunnelsolution.com\/"},{"@type":"ListItem","position":2,"name":"How Cleaning Content can Improve SEO"}]},{"@type":"WebSite","@id":"https:\/\/tunnelsolution.com\/#website","url":"https:\/\/tunnelsolution.com\/","name":"tunnel solution","description":"Just another WordPress site","publisher":{"@id":"https:\/\/tunnelsolution.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/tunnelsolution.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/tunnelsolution.com\/#organization","name":"tunnel solution","url":"https:\/\/tunnelsolution.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/tunnelsolution.com\/#\/schema\/logo\/image\/","url":"https:\/\/tunnelsolution.com\/wp-content\/uploads\/2022\/03\/tunnel-logo.png","contentUrl":"https:\/\/tunnelsolution.com\/wp-content\/uploads\/2022\/03\/tunnel-logo.png","width":1060,"height":729,"caption":"tunnel solution"},"image":{"@id":"https:\/\/tunnelsolution.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/tunnelsolution.com\/#\/schema\/person\/1cb59856cba57d39c0ef1b06fc64f1e1","name":"tunnel","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/tunnelsolution.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/d6bdce8072b90d8694f6c26ebb2a18816e6fd3653fe120ddb3f497826306541c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/d6bdce8072b90d8694f6c26ebb2a18816e6fd3653fe120ddb3f497826306541c?s=96&d=mm&r=g","caption":"tunnel"},"sameAs":["http:\/\/localhost\/tunnel-8-10-2023"],"url":"https:\/\/tunnelsolution.com\/?author=1"}]}},"_links":{"self":[{"href":"https:\/\/tunnelsolution.com\/index.php?rest_route=\/wp\/v2\/posts\/2298","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tunnelsolution.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tunnelsolution.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tunnelsolution.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/tunnelsolution.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2298"}],"version-history":[{"count":1,"href":"https:\/\/tunnelsolution.com\/index.php?rest_route=\/wp\/v2\/posts\/2298\/revisions"}],"predecessor-version":[{"id":2303,"href":"https:\/\/tunnelsolution.com\/index.php?rest_route=\/wp\/v2\/posts\/2298\/revisions\/2303"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tunnelsolution.com\/index.php?rest_route=\/wp\/v2\/media\/2299"}],"wp:attachment":[{"href":"https:\/\/tunnelsolution.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2298"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tunnelsolution.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2298"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tunnelsolution.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2298"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}