Crucial Aspects to Consider when Picking an E-commerce Platform

It isn’t an easy task to choose an e-commerce platform for your business. There are a myriad of factors to consider such as industry trends, your target demographic and more. So, the question arises, how do you know if the decision you’re making is the right one?   Well, before diving into that particular answer, let’s take a step back and …

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scoial media

Importance of Social Media in Marketing

Having a presence on social media is an absolute necessity for any business. It makes no difference whether you own a local shop or a national corporation. Social networking should be an important part of your company’s marketing plan. However, social media alone is insufficient to propel growth. Social media platforms may help you interact with your customers, raise brand …

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Digital Marketing

Why Digital Marketing is Crucial for Small Businesses

Every business needs customers to function, whether its individuals, other businesses or both, constantly working to reach out to new potential customers while simultaneously retaining your business’s current base is crucial. All this is especially true for startups and small businesses where the line between success and failure is ever so thin. Simply offering a good quality product or service …

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